All university identity guidelines can be found at. This applies to any and all entities housed under the school. However, the standards call for materials to demonstrate a family resemblance for the school and university. The existence of these guidelines does not mean materials must look exactly alike. By preserving a professional and recognizable look, we are protecting the brand and reinforcing the quality of USC as an institution to all audiences. The foundation of the identity lies in the consistent use of graphic elements, including the university logotypes and the school’s logotypes, as well as official typefaces, colors and marks. Below you will find some basic guidelines for the use of the various components that make up the USC Suzanne Dworak-Peck School of Social Work’s graphic identity.
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